To be effective and successfully compete in local marketing you must fuse web, mobile and offline!
Phone Directory - Newspapers - TV - Telemarketing - Direct Mail - Print Ads - E-Mail. How effective are these mediums in your business?
Can your customers find you on Google Places? Is your business mobile enabled? 82% of local searches result in offline action *Study by Comscore Networks(Click Z Aug 2, 2007)