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21
Nov

M-Commerce takes off during the holiday season 2011

As shoppers hunt down bargains and gift ideas for the holidays, it will be hard for some to remember a time when they couldn’t pull out their smartphone and hunt down a store location, compare a product’s price, or scan customer reviews.

It’s only been a short while since smartphones and tablets such as Apple’s iPad arrived on the scene in a meaningful way, but already these devices are having a profound effect on how shoppers behave and how retailers communicate with them.

Mobile shopping only makes up a tiny fraction of retail sales, but it is accelerating at a brisk pace. Last year, about 3.8 percent of all ecommerce sales were made on mobile devices, according to John Squire, chief strategy officer at IBM Coremetrics.

Read the full article here at CNBC.com

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