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07
Mar

How do Salespeople deal with customers In-Store Shopping with a Mobile Device?

Here is another in an extended list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store.  This one is from JWire.

This chart highlights the next challenge retailers are facing because of the power of  the Internet.  It used to be retailers worried about consumers buying online and never coming into the store.  Now they have to worry about consumers coming into their store, learning about the product, then buying the same product for a lower price online.

Short of the buying online scenario (12%), consumers are using smartphones to replace the sales rep as consumers do their own comparison shopping (34%) while they are in the store.

What’s a retailer to do?

How about getting ahead of the curve and give all of the sales reps a tablet computer that can access the retailer’s site that is loaded with great information, videos and testimonials.  A tablet computer makes for a better sales presentation then what can be delivered on a smartphone, and the retailers stays in control of the process.

If you’re a brand manager or business owner, your first step is to make sure you have all of the digital assets you need to deliver a great product presentation on your behalf,  on both the fixed and mobile web.   And, you have to make it attractive for your consumers.

You’re probably doing it today for your print media.  Now you need an builder ads that also have digital templates that deliver html output for use online.   Better yet, host those html pages so you can track and react to every offer, every day.

Do you have questions about how your business can better compete by implementing a Mobile Marketing Campaign?

Contact us today at Insight Local Marketing

About Shawn Macedo

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