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27
Apr

43% Of Local Mobile Searchers “Come Through The Door”

Mobile Search Statistics From AT&T: 43% Of Local Mobile Searchers “Come Through The Door”

In some of the most persuasive and conclusive statistics found to date, AT&T Interactive and Nielsen have released statistics  from a March 2011 study that illustrate the unique behavior that mobile searchers exhibit when it comes to their real life shopping patterns. The statistics help underscore the importance of local and mobile marketing online.

1,500 US consumers who owned feature phones, smartphone and tablets were queried in the study about local mobile search behavior. The study found 43 percent of local searchers on mobile devices physically showed up at the business location they found in search results or through online ads targeted to mobile users. Perhaps even more impressively 22 percent of those users actually made a purchase.

The idea that nearly HALF of mobile phone searchers actually we nt into the stores they found in search results illustrates the importance of local and mobile marketing. As we’ve said time and time again, the key to local and mobile search marketing is that the audience you are targeting are READY TO SPEND MONEY NOW. They are customers on the verge of making a purchase, a class of consumer that it is nearly impossible to target with conventional marketing techniques.

Surojit Chatterjee, Product Lead Local and Mobile Ads, has said, “Mobile users are more prone to take immediate action. People searching on mobile have a higher intent. The time between intent and action has been narrowed.”

As the prevalence of smartphones and mobile internet devices continues to grow, so too will the importance of local and mobile online marketing. It is no overstatement to say that there is a revolution going on when it comes to consumer behavior. At Insight Local Marketing, we like to think we’re at the forefront of this movement, and our experience in local and mobile marketing can help your business achieve new heights in profitability.

About Shawn Macedo

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