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07
May

Today Your Business Brand Data Syndicates without Media Costs

There’s been quite a bit written lately about the move of advertising dollars to digital and the effect it is having on the industry.  The Society of Digital Agencies recently released a new study that documents this move.

 

This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense of paid traditional media.  The most interesting message comes when they also report,

Monies continue to shift from traditional, expensive tactics toward digital–especially earned media –though it’s rarely a one-to-one exchange. More often, a dollar or euro lost from TV and print budgets becomes 20 cents of digital. 

This happens in large part because Facebook is free of media costs, as are so many things digital.  So advertisers are creating their own media channels without paying media costs.  Their budgets naturally move toward earned/owned media where creating content is the key to success.

I think this especially holds true at the local level.  It’s now a good idea to encourage retailers to use digital media where the barrier isn’t money, it’s process.  Save 80% when you shift dealers to digital media spending and apply the savings to providing the tools retailers need to promote themselves digitally… for free.

A good example would be customized Promotional Pages on the Internet and hosted by your local online marketing agency. This way you will be able to track exactly how many new customers the promotion generates.

In an Insight Local Marketing system we develop for our customers we host the Internet promotion pages so our customers have complete knowledge of the results.  It’s not about media spending in 2012, it’s about taking advantage of free digital syndication.

Want to learn more? Contact us now. We are here to help.

About Shawn Macedo

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