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17
Jul

Does Pinterest Do Local Better Than Facebook?

Pinterest Vs. Facebook For Local Brand Building

Most business owners are interested in social marketing even though the actual value of social is still difficult to document.   One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site.  Well, here is a study that starts to track social to local retail.

Pinterest vs. Facebook for Local Brand Building

Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites, according to a pair of studies released in May 2012. Data from a joint study between Shop.org, comScore and the Partnering Group indicates that US online consumers follow an average of 9.3 retail companies on Pinterest, compared to 6.9 on Facebook. And results from a Steelhouse survey show that 59% of Pinterest users have purchased an item they saw on the site, compared to 33% of Facebook users who have bought an item they saw on their news feed or a friend’s wall.

Lots to learn here but the first takeaway is the need to put good brand content on your social site.  Even better, make sure there is a link in what you post that brings the consumer to an even better product presentation on a hosted landing page.  You want to host the landing page so you can track the results.

The other thing you should notice is that all of this local marketing can be done without you spending any dollars on media.  That’s  the hidden value of social, leveraging  your efforts to help build your brand online for free!

Contact us at Insight Local Marketing to see how we can help.

Pinterest Vs. Facebook For Local Brand Building

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