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Google Sells More Paid Clicks for Less

Local Advertising On Google

When we think about local advertising Google search has a lot going for it.   It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot.  Now we learn that the cost per click, year over year is going down, not up.  What’s not to like?


Here’s a quote from an article on

Google Inc.’s paid clicks during the first quarter ended June 30 increased 42% compared with the same period last year, the search giant reported today. Paid clicks also increased 1% in the second quarter compared with the first quarter of 2012.

The average cost per click, meanwhile, decreased approximately 16% in the second quarter compared with 2012’s Q2. The average cost per click increased 1% from the first quarter of 2012.

If you’re involved with promoting your brand in local markets you have to have a strategy for local digital advertising and Google search has to be a part of it.

The best way to execute Google local is to have it as a part of your local marketing initiative.  Our ad builder system hosts and maintains the landing page, so you can track the results.

 It all adds up to a cheaper, better and faster way to do local advertising.   What’s not to like?

Local Advertising On Google

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