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03
Oct

Mobile Ads and Your Business

Mobile Ads And Your Business

Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads.

Mobile Ads and Your Business

This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according to the article:

This year, research firm eMarketer Inc. projects less than 2% of all U.S. marketing spending, or just $2.6 billion, to go toward mobile advertising. Meanwhile, consumers using smartphones and tablets now generate more than 10% of Internet traffic, according to data provider StatCounter Inc.

As users move to mobile faster than marketers, mobile ad prices are being pushed down. While rates vary widely, on average it costs $2.85 to reach 1,000 iPhone users with a mobile ad, according to mobile-browser firm Opera Software ASAOPERA.OS +2.21% . By comparison, an ad in a national newspaper can cost as much as $50 or $100 for 1,000 viewers, a standard ad-rate metric.

Mobile search advertising is a natural fit for retail advertising as an ad can be shown only to consumers who are looking for your product or service and are close to business location.   The challenge is that most small businesses don’t know the value of mobile ads nor how to create, host, buy and track mobile ads and mobile landing pages.

Insight Local Marketing can help. Give us a call to see how we can make this happen for your business.

Mobile Ads And Your Business

About Shawn Macedo

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