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14
Jun

Customers, Patients, Clients Are Researching Your Business Online

Customers, Patients, Clients Are Researching Your Business Online

Here is another report that confirms that consumers go online to learn about companies they are planning to do business with

6.13 Seek-information-online

This chart comes from an article on MarketingCharts.com

56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with, according to [pdf] results from latest Harris Poll Reputation Quotient (RQ) study. Harris Interactive calls these consumers “seekers,” and contrasts them with “bystanders,” who are not as active in seeking out information. This year, 56% of respondents were classified as “seekers,” up from 50% last year.

More and more we see companies working on their online content because it is a benefit to the brand when consumers feel confident about what they are buying and who they are buying from.

It’s not enough anymore to think that you’re helping your business by focusing on traditional advertising materials, it’s all about the internet now.

Customers, Patients, Clients Are Researching Your Business Online

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