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People 55+ Now Choose Online Over Printed Newspapers for News

People 55+ Now Choose Online Over Printed Newspapers for News

There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers.  The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print.

A recent study now may be breaking down that last bit of good news for printed newspapers.

7.13 Online-vs-newspaper1

This image is from a blog post at Reflections of a Newsosaur and comes with a caveat that this survey was conducted online so there is a certain bias built in.  However, it still paints a pretty dismal picture for printed newspapers and therefore for advertisers looking to reach consumers of all ages.  The tried and true printed newspaper may be in its last days of relevancy.

The challenge for companies advertising and marketing  is to recognize the way consumers are moving online and adjusting their use of technology to take advantage of this.

The advantage for your company to publish online content is that many of the most effective sites are free of publication costs.  A companies facebook page, your business site, or a brand site are all perfect examples of very effective sites that are free of publication costs.

With Insight Local Marketing we host all the landing pages for our clients and this allows us to track and report the results for you.

It’s time to rethink how your investing your ad dollars.  If you’re using printed pieces without having equal or better ways  to publish online pages you may be wasting a lot of time and money.

People 55+ Now Choose Online Over Printed Newspapers for News


About Shawn Macedo

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