Author Archive

14
Dec

The Internet And Email ... Beaten By Direct Mail? We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media.  Every once in awhile we find something that runs contrary to what other studies are indicating.  Here is one such study that claims consumers prefer direct mail over the internet and email when it comes to receiving information about a brand.

30
Nov

Digital Ad Spend On Newspapers' Websites Isn't Very Good Either We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of  those lost print dollars would move over to digital ad sales for newspapers.  Well, this chart from a blog post at Newsosaur.com tells us that that hasn’t happened.

26
Nov

One Out Of Three Searches On Google Are About Local Information Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer.  This statistic is important as we decide on where to spend local ad dollars.  Do the printed Yellow Pages attract more consumers than Google search?

26
Oct

90% Of Mobile Searches Result In An Action At A Local Business Today in an article on SearchEngineLand.com the results of a recent study was published based on data from searches done on Apple's Siri. With the growth of the mobile space and the number of mobile devices increasing daily, mobile marketing is something every business needs to consider. Here is a great info graphic from the study put together by Alchemy Viral. As you view the infographic keep in ...

19
Oct

SMBs Are Spending More On Mobile According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile are substantial it is at least the beginning of what should be a significant trend over time, simply because mobile ...

08
Oct

Digital Ad Spending Continues To Rise There have been a lot of reports lately about the demise of traditional local advertising mediums, especially print newspaper.  Here’s a report on where ad dollars are moving to within digital advertising. Search continues to be the leading digital ad spending format, although its share will begin to drop this year as the shares of rich media, sponsorships and video ...

03
Oct

Mobile Ads and Your Business

Mobile Ads And Your Business Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads. This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according to the article: This year, research firm eMarketer Inc. projects less than 2% of all U.S. marketing spending, or just $2.6 ...

26
Sep

Advertising By Grocery Stores Is Shifting To Social/Internet There is an article on eMarketer.com  that must be meant to shock us, and it does.  According to this report, grocery store executives expect to abandon print advertising at a devastating rate in the next five years and move their efforts to social/internet marketing. I can’t think of an industry that has relied on print adverting ...

19
Sep

The Dramatic Decline In Newspaper Ad Revenue Continues There are so many stories and charts about the dramatic decline in newspaper ad revenue recently that I really hope this is the last one I see for awhile. This chart is from BusinessInsider.com with this comment, Over the past decade, lots of big newspaper companies have gone bust. But when you take a look at what’s ...

17
Sep

What Is Really Killing Local Newspaper Ad Sales Is Free Digital Marketing If you’re involved with retail advertising and you’re spending most of your time, money and effort spending money on newspaper advertising you should rethink your strategy.  Look at this chart from a blog post at Reflections of a Newsosaur. From the blog post: Thus, print sales in the first ...

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