Author Archive

21
May

How can you market your company with Facebook Mobile?

There are some exciting opportunities for local companies and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer. Facebook has mobile applications for all of the top smartphone operating systems and has a mobile Web site as well. The company claims that approximately 200 million consumers access Facebook from their mobile device daily. This is an obvious and huge opportunity for marketers. But it has been unclear as to what Facebook offers ...

15
May

Don’t Wait, Come and Get It.

Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and  mobile apps to enhance the shopping process for consumers.  Where almost all brands fail however,  is in helping their independent retailers address the mobile shopper.

07
May

There's been quite a bit written lately about the move of advertising dollars to digital and the effect it is having on the industry.  The Society of Digital Agencies recently released a new study that documents this move.   This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense of paid traditional media.  The most interesting message comes when they also report, Monies continue to shift ...

06
May

Integration of Big Data is a Big … What?

As businesses move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on eMarketer.com and quite nicely matches the issues we wrestle with on a daily basis.   The big takeaway is that a majority of companies are ...

27
Apr

Mobile Search Statistics From AT&T: 43% Of Local Mobile Searchers "Come Through The Door" In some of the most persuasive and conclusive statistics found to date, AT&T Interactive and Nielsen have released statistics  from a March 2011 study that illustrate the unique behavior that mobile searchers exhibit when it comes to their real life shopping patterns. The statistics help underscore the importance of local and mobile marketing online. 1,500 US consumers who owned feature phones, smartphone and tablets were queried ...

29
Mar

According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of marketers who said they planned to decrease spending: 3% for mobile and 2% for video. They further report on how mobile budgets will be allocated in ...

23
Mar

How is your AdWords Campaign Doing? Are you getting the leads you want? If not take the Conversion Health Check below. If your score is 17 or below ... Give us a call at 609-200-1390. We can get you more customers for your business. PPC Advertising works but it needs to be done right. Want to Print this out? Get the Google AdWords Conversion Heatlh Check Here

23
Mar

Recently there is a lot of talk around what is going to become known as the decade of lost newspaper revenue.  Here is a good chart in that it separates the print from the online revenue. The highlighted boxes show the big picture.  Total revenue has fallen 50% since 2003. If you look at just the print numbers since 2003, the revenue has fallen closer to 55%.  While online revenue in the ...

07
Mar

Here is another in an extended list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store.  This one is from JWire. This chart highlights the next challenge retailers are facing because of the power of  the Internet.  It used to be retailers worried about consumers buying online and never coming into the store.  Now they have to worry about consumers coming into their store, learning about the product, then ...

03
Mar

Is Pinterest worth your time? Can it help your business?

Everybody wants to know what the next big thing online is going to be.  Not so much so they can invest in the company but rather so they can look good.  So, while most of our customers have already heard about Pinterest.com, I just want to go on record to say that this could really be something of value, some day. The basic idea for Pinterest is to pin what interests you to their electronic bulletin board and share your interest ...

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