Author Archive

10
Feb

I hope your marketing plan is loaded with ways for you to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here's a reason to add mobile landing pages to the list of projects to do in 2012. I've written a lot about the huge growth of smartphones and tablet computers and how they are moving consumers to use the mobile web in ...

06
Feb

Facebook is Free for Your Business and it Works!

Here's a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it.   Now, if you're in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if you're a brand manager you should take note that the traditional way of thinking about advertising is rapidly changing and if you change with it, you can save a lot ...

31
Jan

Important Benchmark Report for Cost per Clicks

Here's an good report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click.  And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing.   Just look at Q4 clickthrough rates and you'll see that Google is way ahead with 2.36% to Yahoo's 1.61%.   Yahoo is having their problems lately and it may ...

20
Jan

Officially Main Street Advertising is Now Digital

Here's an interesting article from the Chicago Tribune that does a good job of  capturing the essence of digital advertising  as it relates to "mainstream" advertising. The article mentions many statistics about the growth of digital advertising and how it has eclipsed  everything except television spending and might one day soon, even exceed that. A good quote in the article is attributed to Tony Weisman president of Digitas Chicago "Weisman said that ...

12
Jan

2012 Projections for Marketing Spending

It is definitely interesting to see what a large group of marketers are projecting for how they will invest their money in the coming year.  Here's a report from RSW/US  that gives us an idea of how things may go in 2012. Not very surprising that much like every other study we've seen, projections for traditional media are flat or down while the new media is up. The biggest growth is predicted ...

06
Jan

Marketing directors who are on the front lines every day see that big shifts in consumer behavior continue to reform the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. All the way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while Google hadn't reached $2Billion. According to the Newspaper Association of America figures, they lost another 3% from 2Q shown below to 3Q ...

20
Dec

Pew Internet, a project of the Pew Research Center just released a study about how consumers find information about local businesses.  Here is part of  a chart from that study that compares Internet to newspaper as a source for local business information - other than restaurants, bars, and clubs. From the start we see that the Internet (47%) is more popular for consumers than is a local ...

06
Dec

By Phil Mershon from Social Media Examiner. Original Article can be seen here. Published November 8, 2011     Is your small business "all in" with social media? New research shows incredible opportunity for small businesses.   Keep reading to discover why social media is changing small business for the better. Six months ago, I highlighted many benefits of social media for small business, but several new research articles add ...

02
Dec

Tablet Computers Are Going To Change Everything

The growth predicted in the usage of tablet computers is astounding. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage will grow to 35.6%.  You can throw out all the old records for adoption of new technology because this will beat everything we have ever seen. So what does this mean for brand managers responsible for spending their local advertising dollars in the future? Obviously it means that digital will become even more important in the future ...

02
Dec

Ad Spending on Magazines is in Decline

Things were not looking as negative throughout most of 2010 for magazines compared to the dismal declines of 2009, but at the end of last year and continuing through this year it's been mostly downhill, again. In an article from the Wall Street Journal they attribute this decline in 152 major monthly magazines to the bad economy. But they also make this point. "Of course, the effects of economic turmoil on advertising are being felt throughout the media industry. But as was the case ...

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