Blog

Stay up to date on the latest news and information in the local business marketing world.

09
Apr

Save Money by Going Digital Locally

Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online. Now we’re starting to see more articles that mention that the lower cost of digital advertising is a big influence, too.  

15
Mar

Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from anarticle on businessinsider.com The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business   It all makes perfect sense: Making ...

28
Jan

In 2013 Local Digital Advertising predicted to grow 31% Lots of studies predicting where local digital advertising is heading in the near future and none better that what Borrell and Associates is predicting. This chart is from an article on eMarketer.com where they also report these findings: According to a report from Borrell Associates, “2013 Local Advertising Outlook: Get Ready for the Rebound,” US local ...

07
Jan

SMBs use of Social Media is on the Rise

SMBs use of Social Media is on the Rise Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up.

04
Jan

Remember Email Marketing? Don't Forget It. We spend a lot of time researching the many ways that local retail advertising is changing from traditional media to digital.  A great example of how retailers are moving to digital is in the growth of email over the last several years, including a 19% growth this past year.

14
Dec

The Internet And Email ... Beaten By Direct Mail? We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media.  Every once in awhile we find something that runs contrary to what other studies are indicating.  Here is one such study that claims consumers ...

30
Nov

Digital Ad Spend On Newspapers' Websites Isn't Very Good Either We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of  those lost print dollars would move over to digital ad sales for newspapers.  Well, this chart from a blog post at Newsosaur.com tells us that that ...

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