Blog

Stay up to date on the latest news and information in the local business marketing world.

26
Nov

One Out Of Three Searches On Google Are About Local Information Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer.  This statistic is important as we decide on where to spend local ad dollars.  Do the printed Yellow Pages attract ...

26
Oct

90% Of Mobile Searches Result In An Action At A Local Business Today in an article on SearchEngineLand.com the results of a recent study was published based on data from searches done on Apple's Siri. With the growth of the mobile space and the number of mobile devices increasing daily, mobile marketing is something every business needs to consider. Here is ...

19
Oct

SMBs Are Spending More On Mobile According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile ...

08
Oct

Digital Ad Spending Continues To Rise There have been a lot of reports lately about the demise of traditional local advertising mediums, especially print newspaper.  Here’s a report on where ad dollars are moving to within digital advertising. Search continues to be the leading digital ad ...

03
Oct

Mobile Ads and Your Business

Mobile Ads And Your Business Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads. This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according ...

26
Sep

Advertising By Grocery Stores Is Shifting To Social/Internet There is an article on eMarketer.com  that must be meant to shock us, and it does.  According to this report, grocery store executives expect to abandon print advertising at a devastating rate in the next five years and move their efforts to social/internet marketing.

19
Sep

The Dramatic Decline In Newspaper Ad Revenue Continues There are so many stories and charts about the dramatic decline in newspaper ad revenue recently that I really hope this is the last one I see for awhile. This chart is from BusinessInsider.com with ...

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