Blog

Stay up to date on the latest news and information in the local business marketing world.

17
Sep

What Is Really Killing Local Newspaper Ad Sales Is Free Digital Marketing If you’re involved with retail advertising and you’re spending most of your time, money and effort spending money on newspaper advertising you should rethink your strategy.  Look at this chart from a blog post at Reflections of a Newsosaur.

14
Sep

What Should Retailers Do With Showrooming Customers?   Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price.   If you’re a retailer, you naturally think this is ...

09
Aug

Google Ad's Vs Facebook Ad's So when it comes to advertising online, the two best choices right now are Google, Facebook, with retargeting networks like Retargeter coming in as a combined third. You’re probably wondering why you should consider buying clicks, when you can drive so much traffic for free these days. Two reasons: The first is obvious, media buys get you ...

27
Jul

Use QR Codes In Your Local Print Advertising There are lots of reasons to connect your local print advertising to local digital landing pages.   The biggest reason is that consumers want more information than what a newspaper ad or direct mail piece can give them and they are already inclined to go online for more information, so it makes sense ...

24
Jul

Local Advertising On Google When we think about local advertising Google search has a lot going for it.   It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot.  Now we learn that the cost per click, year over year is going down, not up.  What’s not to ...

20
Jul

Advertise By Zip Code With Google Adwords Reading all of the dismal ad sales numbers for newspapers, watching as print sales numbers tumble and now even television ad revenue is being challenged by viewers going online, we need to continually rethink the way we advertise locally. Google local adword campaigns have always made sense because your ad dollars are directed to consumers ...

17
Jul

Pinterest Vs. Facebook For Local Brand Building Most business owners are interested in social marketing even though the actual value of social is still difficult to document.   One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site.  Well, here is a study that starts ...

Visit us on Google+