Blog

Stay up to date on the latest news and information in the local business marketing world.

11
Jul

The Shift To Digital Marketing The shift in ad spending from traditional advertising to digital marketing / advertising continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on eMarketer.com Overall, digital ...

09
Jul

Newspaper Ad Revenue Continues To Decline   It seems to be a never ending story, the decline of ad revenue for newspapers.  Here’s the latest from the Newspaper Association of America. You can read more at MarketingCharts.com but this pretty much sums it up, Print revenues have now halved (in absolute dollars) since 2006, according to NAA figures. After a period of mild growth from ...

06
Jul

What Is Happening With TV Ad Viewership? This chart is from Citi and it’s referenced in a very interesting article on Business Insider.  Here is what Henry Blodget writes based on his own experience: In our household, as in many households, television consumption has changed massively over ...

03
Jul

Online Advertising Is Growing The chart is from a blog post on  IAB.net  and clearly shows that the growth in online ad revenue is roaring ahead after a dip in 2008. “The year-over-year growth between Q1 2011 and Q1 2012 sets quite a milestone,” said David Silverman, Partner, PwC U.S. “Moreover, a 15 percent increase over the comparable period in 2011 ...

21
May

How can you market your company with Facebook Mobile?

There are some exciting opportunities for local companies and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer. Facebook has mobile applications for all of the top smartphone operating systems and has a mobile Web site as well. The company claims that approximately 200 million consumers access Facebook from their mobile ...

15
May

Don’t Wait, Come and Get It.

Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and  mobile apps to enhance the shopping process for consumers.  Where almost all brands ...

07
May

There's been quite a bit written lately about the move of advertising dollars to digital and the effect it is having on the industry.  The Society of Digital Agencies recently released a new study that documents this move.   This shows an increase (red plus blue bars) in paid digital media and earned/owned ...

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