Blog

Stay up to date on the latest news and information in the local business marketing world.

10
Feb

I hope your marketing plan is loaded with ways for you to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here's a reason to add mobile landing pages to the list of projects to do in 2012. I've written a lot about ...

06
Feb

Facebook is Free for Your Business and it Works!

Here's a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it.   Now, if you're in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if you're a brand manager you should take note that the ...

31
Jan

Important Benchmark Report for Cost per Clicks

Here's an good report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click.  And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing.   Just look at Q4 clickthrough rates and you'll ...

20
Jan

Officially Main Street Advertising is Now Digital

Here's an interesting article from the Chicago Tribune that does a good job of  capturing the essence of digital advertising  as it relates to "mainstream" advertising. The article mentions many statistics about the growth of digital advertising and how it has eclipsed  everything except television spending and might one day ...

12
Jan

2012 Projections for Marketing Spending

It is definitely interesting to see what a large group of marketers are projecting for how they will invest their money in the coming year.  Here's a report from RSW/US  that gives us an idea of how things may go in 2012. Not very surprising that much like every other study ...

06
Jan

Marketing directors who are on the front lines every day see that big shifts in consumer behavior continue to reform the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. All the way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while Google hadn't ...

20
Dec

Pew Internet, a project of the Pew Research Center just released a study about how consumers find information about local businesses.  Here is part of  a chart from that study that compares Internet to newspaper as a source for local business information - other than restaurants, bars, and clubs.

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