Blog

Stay up to date on the latest news and information in the local business marketing world.

06
Dec

By Phil Mershon from Social Media Examiner. Original Article can be seen here. Published November 8, 2011     Is your small business "all in" with social media? New research shows incredible opportunity for small businesses.   Keep reading to discover why social media is changing small business ...

02
Dec

Tablet Computers Are Going To Change Everything

The growth predicted in the usage of tablet computers is astounding. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage will grow to 35.6%.  You can throw out all the old records for adoption of new technology because this will beat everything we have ever seen. So what does this mean for brand managers responsible for ...

02
Dec

Ad Spending on Magazines is in Decline

Things were not looking as negative throughout most of 2010 for magazines compared to the dismal declines of 2009, but at the end of last year and continuing through this year it's been mostly downhill, again. In an article from the Wall Street Journal they attribute this decline in 152 major monthly magazines to the bad economy. But they also make this point. "Of ...

21
Nov

M-Commerce takes off during the holiday season 2011

As shoppers hunt down bargains and gift ideas for the holidays, it will be hard for some to remember a time when they couldn't pull out their smartphone and hunt down a store location, compare a product's price, or scan customer reviews. It's only been a short while since smartphones and tablets such as Apple's iPad arrived on the scene in ...

20
Nov

A Bellwether From The Printing Industry

As a company Insight Local Marketing is deeply involved in the transition of local advertising from old media to a combination of old and new media and we're continually looking for signs of where we are in the transition and where we're headed.  We ran across this interesting chart on a blog post on WhatTheyThink.com, a site that monitors the printing ...

26
Sep

Here is another report about how important the Internet is to selling your products in your local retail establishment.                        

01
Sep

What happened to the Yellow Pages earlier this year?

In April of this year there was an earthquake in the yellow pages industry.  This seems like old news as we've been talking about the dramatic decline in printed yellow page usage and the surge in online local search, but the fact that these two events occured in April 2011 is striking. April came in with a bang with the news that ...

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