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Stay up to date on the latest news and information in the local business marketing world.

29
Jun

Save your money on buying in-store kiosks and build out a mobile site instead. First, let's look at the trend of online research that leads to a retail sale. This chart is for all products so if you're selling anything that's defined as a considered purchase the percentages are even higher.  Most studies conclude that 80% of all consumers who walk into ...

01
Jul

Is online marketing entering into prime time?

Here is a slide from Mary Meeker's presentation in New York City at the CM Summit   What it demonstrates is the disconnect between where people are spending their time and where advertisers are spending their money.  Or, more specifically, the Internet isn't getting its fair share of advertising dollars and perhaps its best days are still ahead of it.  In fact, ...

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