Advertising Industry Analysis

09
Aug

Google Ad's Vs Facebook Ad's So when it comes to advertising online, the two best choices right now are Google, Facebook, with retargeting networks like Retargeter coming in as a combined third. You’re probably wondering why you should consider buying clicks, when you can drive so much traffic for free these days. Two reasons: The first is obvious, media buys get you in front of new prospects that you couldn’t connect with using only inbound strategies. The second is that advertising typically ...

27
Jul

Use QR Codes In Your Local Print Advertising There are lots of reasons to connect your local print advertising to local digital landing pages.   The biggest reason is that consumers want more information than what a newspaper ad or direct mail piece can give them and they are already inclined to go online for more information, so it makes sense to make it easy by adding a url or QR code to the print material you are already using.

24
Jul

Local Advertising On Google When we think about local advertising Google search has a lot going for it.   It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot.  Now we learn that the cost per click, year over year is going down, not up.  What’s not to like?   Here’s a quote from an article on internetretailer.com Google Inc.’s ...

20
Jul

Advertise By Zip Code With Google Adwords Reading all of the dismal ad sales numbers for newspapers, watching as print sales numbers tumble and now even television ad revenue is being challenged by viewers going online, we need to continually rethink the way we advertise locally. Google local adword campaigns have always made sense because your ad dollars are directed to consumers searching for your product category in markets where you have an office or a local sales representative who can close ...

17
Jul

Pinterest Vs. Facebook For Local Brand Building Most business owners are interested in social marketing even though the actual value of social is still difficult to document.   One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site.  Well, here is a study that starts to track social to local retail.

11
Jul

The Shift To Digital Marketing The shift in ad spending from traditional advertising to digital marketing / advertising continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on eMarketer.com Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget ...

09
Jul

Newspaper Ad Revenue Continues To Decline   It seems to be a never ending story, the decline of ad revenue for newspapers.  Here’s the latest from the Newspaper Association of America. You can read more at MarketingCharts.com but this pretty much sums it up, Print revenues have now halved (in absolute dollars) since 2006, according to NAA figures. After a period of mild growth from 2003-2005, expenditures hit their peak at $47.41 billion, before beginning their precipitous fall. After dropping 9.4% in 2007, they stood ...

06
Jul

What Is Happening With TV Ad Viewership? This chart is from Citi and it’s referenced in a very interesting article on Business Insider.  Here is what Henry Blodget writes based on his own experience: In our household, as in many households, television consumption has changed massively over the past decade, especially over the past 5 years. We almost never watch television shows when they are broadcast anymore  (with ...

03
Jul

Online Advertising Is Growing The chart is from a blog post on  IAB.net  and clearly shows that the growth in online ad revenue is roaring ahead after a dip in 2008. “The year-over-year growth between Q1 2011 and Q1 2012 sets quite a milestone,” said David Silverman, Partner, PwC U.S. “Moreover, a 15 percent increase over the comparable period in 2011 is a solid affirmation the internet is delivering on its promise to attract consumers and the advertising dollars that follow.”

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