Blog

06
May

Integration of Big Data is a Big … What?

As businesses move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on eMarketer.com and quite nicely matches the issues we wrestle with on a daily basis.   The big takeaway is that a majority of companies are ...

27
Apr

Mobile Search Statistics From AT&T: 43% Of Local Mobile Searchers "Come Through The Door" In some of the most persuasive and conclusive statistics found to date, AT&T Interactive and Nielsen have released statistics  from a March 2011 study that illustrate the unique behavior that mobile searchers exhibit when it comes to their real life shopping patterns. The statistics help underscore the importance of local and mobile marketing online. 1,500 US consumers who owned feature phones, smartphone and tablets were queried ...

29
Mar

According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of marketers who said they planned to decrease spending: 3% for mobile and 2% for video. They further report on how mobile budgets will be allocated in ...

23
Mar

How is your AdWords Campaign Doing? Are you getting the leads you want? If not take the Conversion Health Check below. If your score is 17 or below ... Give us a call at 609-200-1390. We can get you more customers for your business. PPC Advertising works but it needs to be done right. Want to Print this out? Get the Google AdWords Conversion Heatlh Check Here

23
Mar

Recently there is a lot of talk around what is going to become known as the decade of lost newspaper revenue.  Here is a good chart in that it separates the print from the online revenue. The highlighted boxes show the big picture.  Total revenue has fallen 50% since 2003. If you look at just the print numbers since 2003, the revenue has fallen closer to 55%.  While online revenue in the ...

07
Mar

Here is another in an extended list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store.  This one is from JWire. This chart highlights the next challenge retailers are facing because of the power of  the Internet.  It used to be retailers worried about consumers buying online and never coming into the store.  Now they have to worry about consumers coming into their store, learning about the product, then ...

03
Mar

Is Pinterest worth your time? Can it help your business?

Everybody wants to know what the next big thing online is going to be.  Not so much so they can invest in the company but rather so they can look good.  So, while most of our customers have already heard about Pinterest.com, I just want to go on record to say that this could really be something of value, some day. The basic idea for Pinterest is to pin what interests you to their electronic bulletin board and share your interest ...

10
Feb

I hope your marketing plan is loaded with ways for you to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here's a reason to add mobile landing pages to the list of projects to do in 2012. I've written a lot about the huge growth of smartphones and tablet computers and how they are moving consumers to use the mobile web in ...

06
Feb

Facebook is Free for Your Business and it Works!

Here's a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it.   Now, if you're in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if you're a brand manager you should take note that the traditional way of thinking about advertising is rapidly changing and if you change with it, you can save a lot ...

31
Jan

Important Benchmark Report for Cost per Clicks

Here's an good report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click.  And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing.   Just look at Q4 clickthrough rates and you'll see that Google is way ahead with 2.36% to Yahoo's 1.61%.   Yahoo is having their problems lately and it may ...

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