Blog

20
Jan

Officially Main Street Advertising is Now Digital

Here's an interesting article from the Chicago Tribune that does a good job of  capturing the essence of digital advertising  as it relates to "mainstream" advertising. The article mentions many statistics about the growth of digital advertising and how it has eclipsed  everything except television spending and might one day soon, even exceed that. A good quote in the article is attributed to Tony Weisman president of Digitas Chicago "Weisman said that ...

12
Jan

2012 Projections for Marketing Spending

It is definitely interesting to see what a large group of marketers are projecting for how they will invest their money in the coming year.  Here's a report from RSW/US  that gives us an idea of how things may go in 2012. Not very surprising that much like every other study we've seen, projections for traditional media are flat or down while the new media is up. The biggest growth is predicted ...

06
Jan

Marketing directors who are on the front lines every day see that big shifts in consumer behavior continue to reform the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. All the way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while Google hadn't reached $2Billion. According to the Newspaper Association of America figures, they lost another 3% from 2Q shown below to 3Q ...

20
Dec

Pew Internet, a project of the Pew Research Center just released a study about how consumers find information about local businesses.  Here is part of  a chart from that study that compares Internet to newspaper as a source for local business information - other than restaurants, bars, and clubs. From the start we see that the Internet (47%) is more popular for consumers than is a local ...

06
Dec

By Phil Mershon from Social Media Examiner. Original Article can be seen here. Published November 8, 2011     Is your small business "all in" with social media? New research shows incredible opportunity for small businesses.   Keep reading to discover why social media is changing small business for the better. Six months ago, I highlighted many benefits of social media for small business, but several new research articles add ...

02
Dec

Tablet Computers Are Going To Change Everything

The growth predicted in the usage of tablet computers is astounding. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage will grow to 35.6%.  You can throw out all the old records for adoption of new technology because this will beat everything we have ever seen. So what does this mean for brand managers responsible for spending their local advertising dollars in the future? Obviously it means that digital will become even more important in the future ...

02
Dec

Ad Spending on Magazines is in Decline

Things were not looking as negative throughout most of 2010 for magazines compared to the dismal declines of 2009, but at the end of last year and continuing through this year it's been mostly downhill, again. In an article from the Wall Street Journal they attribute this decline in 152 major monthly magazines to the bad economy. But they also make this point. "Of course, the effects of economic turmoil on advertising are being felt throughout the media industry. But as was the case ...

21
Nov

M-Commerce takes off during the holiday season 2011

As shoppers hunt down bargains and gift ideas for the holidays, it will be hard for some to remember a time when they couldn't pull out their smartphone and hunt down a store location, compare a product's price, or scan customer reviews. It's only been a short while since smartphones and tablets such as Apple's iPad arrived on the scene in a meaningful way, but already these devices are having a profound effect on how shoppers behave and how retailers communicate ...

20
Nov

A Bellwether From The Printing Industry

As a company Insight Local Marketing is deeply involved in the transition of local advertising from old media to a combination of old and new media and we're continually looking for signs of where we are in the transition and where we're headed.  We ran across this interesting chart on a blog post on WhatTheyThink.com, a site that monitors the printing industry. We've been watching the printing industry numbers go down for a few years but I've never seen a chart that ...

26
Sep

Here is another report about how important the Internet is to selling your products in your local retail establishment.                        

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