Online Advertising

14
Dec

The Internet And Email ... Beaten By Direct Mail? We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media.  Every once in awhile we find something that runs contrary to what other studies are indicating.  Here is one such study that claims consumers prefer direct mail over the internet and email when it comes to receiving information about a brand.

30
Nov

Digital Ad Spend On Newspapers' Websites Isn't Very Good Either We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of  those lost print dollars would move over to digital ad sales for newspapers.  Well, this chart from a blog post at Newsosaur.com tells us that that hasn’t happened.

26
Nov

One Out Of Three Searches On Google Are About Local Information Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer.  This statistic is important as we decide on where to spend local ad dollars.  Do the printed Yellow Pages attract more consumers than Google search?

26
Oct

90% Of Mobile Searches Result In An Action At A Local Business Today in an article on SearchEngineLand.com the results of a recent study was published based on data from searches done on Apple's Siri. With the growth of the mobile space and the number of mobile devices increasing daily, mobile marketing is something every business needs to consider. Here is a great info graphic from the study put together by Alchemy Viral. As you view the infographic keep in ...

19
Oct

SMBs Are Spending More On Mobile According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile are substantial it is at least the beginning of what should be a significant trend over time, simply because mobile ...

08
Oct

Digital Ad Spending Continues To Rise There have been a lot of reports lately about the demise of traditional local advertising mediums, especially print newspaper.  Here’s a report on where ad dollars are moving to within digital advertising. Search continues to be the leading digital ad spending format, although its share will begin to drop this year as the shares of rich media, sponsorships and video ...

09
Aug

Google Ad's Vs Facebook Ad's So when it comes to advertising online, the two best choices right now are Google, Facebook, with retargeting networks like Retargeter coming in as a combined third. You’re probably wondering why you should consider buying clicks, when you can drive so much traffic for free these days. Two reasons: The first is obvious, media buys get you in front of new prospects that you couldn’t connect with using only inbound strategies. The second is that advertising typically ...

24
Jul

Local Advertising On Google When we think about local advertising Google search has a lot going for it.   It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot.  Now we learn that the cost per click, year over year is going down, not up.  What’s not to like?   Here’s a quote from an article on internetretailer.com Google Inc.’s ...

20
Jul

Advertise By Zip Code With Google Adwords Reading all of the dismal ad sales numbers for newspapers, watching as print sales numbers tumble and now even television ad revenue is being challenged by viewers going online, we need to continually rethink the way we advertise locally. Google local adword campaigns have always made sense because your ad dollars are directed to consumers searching for your product category in markets where you have an office or a local sales representative who can close ...

03
Jul

Online Advertising Is Growing The chart is from a blog post on  IAB.net  and clearly shows that the growth in online ad revenue is roaring ahead after a dip in 2008. “The year-over-year growth between Q1 2011 and Q1 2012 sets quite a milestone,” said David Silverman, Partner, PwC U.S. “Moreover, a 15 percent increase over the comparable period in 2011 is a solid affirmation the internet is delivering on its promise to attract consumers and the advertising dollars that follow.”

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