The Reputation Marketing Trend

Reputation Marketing is Vital To Your Business

RM Trend

Here are some recent articles that show the growing trend in importance to a business having a 5 Star Reputation online.

MARKETING LAND: What Brands Need To Know About Online Reviews: 5 Questions With NYT Bestselling Author Bill Tancer

http://marketingland.com/brands-need-know-online-reviews-5-questions-nyt-bestselling-author-bill-tancer-116921

 

USA TODAY: Online reputation crucial for small businesses

http://www.usatoday.com/story/money/business/2012/10/28/efficient-small-business-online-reviews/1654365/

 

USA TODAY: Businesses turn to online reviews to grow clientele

http://usatoday30.usatoday.com/tech/products/services/2008-05-20-online-reviews_N.htm

 

NEW YORK TIMES: Doctors and their online reputation

http://well.blogs.nytimes.com/2013/03/21/doctors-and-their-online-reputation/

 

INC. MAGAZINE: Why Customer Reviews Trump Social Media Marketing

http://www.inc.com/michael-fertik/why-social-media-isnt-as-important-as-you-think.html

 

SEARCH ENGINE LAND: Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152

 

YAHOO SMALL BUSINESS: What your Reputation and The New Google Maps Means for your business

http://smallbusiness.yahoo.com/advisor/google-maps-means-132446980.html

 

HARVARD BUSINESS REVIEW: Reputation and its Risks

http://hbr.org/2007/02/reputation-and-its-risks/ar/1

 

NBC CHIGAGO: 4 Myths About the Impact of Online Reviews on Business

http://www.nbcchicago.com/blogs/inc-well/4-Myths-About-the-Impact-of-Online-Reviews-on-Business-187475081.html

 

CHICAGO TRIBUNE: Media Communications Expert Offers 7 Tips for Optimizing Your Small Business’s’ Online Reputation

http://www.chicagotribune.com/news/local/suburbs/naperville_lisle/community/chi-ugc-article-media-communications-expert-offers-7-tips-for-2013-04-10,0,6889636.story

 

5 Important Ways to Manage Your Small Business Online Reputation

http://www.boltinsurance.com/news/small-business-tips/5-important-ways-to-manage-your-small-business-online-reputation/

 

Harvard Study on effect of Yelp for Restaurants

http://harvardmagazine.com/2011/10/hbs-study-finds-positive-yelp-reviews-lead-to-increased-business

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